![]() Nevertheless, for that price, you get a powerful cubic neodymium iron boron magnet, which when combined with the Magnetic Thinking Putty and your creativity, would give you hours of fun and limitless possibilities – think what you could possibly do with other ferromagnetic objects! Other Variations of the Thinking Putty Each Magnetic Thinking Putty comes with a powerful neodymium iron boron magnet for hours of fun!Īt time of writing, the Magnetic Thinking Putty was sold out, obviously due to overwhelming success and interest from the public, despite its rather high price of $24.95 for a handful. This enabled us to take the next step in our small enterprise, which was building a website so we could sell more toys nationwide and expand our business into Australia. We did incredibly well, selling the majority of our stock and earning a very satisfactory return. Deciding to set our sights higher we headed off to take part in a toy expo called Model X. This small venture into the business world was rather successful for us. We started off small by importing a few toys and reselling them on TradeMe. “ We were 14 and 16 when we began Simply Clever Toys in May 2010. ![]() The venture was established by teenagers Matthew Dawson and Jacob Dawson. The Magnetic Thinking Putty is sold at Simple Clever Toys – click here to go to their website. Unfortunately his battery went dead before he could reach the grand finish! Muderick declined to say which retailer he was speaking of, but said while a dialogue was opened between Crazy Aaron's and the retailer, no sales deal had yet been struck between the two.And here is Steve Bartlett’s attempt at putting the Magnetic Thinking Putty to “magnificent use” using time-lapse photography. Without Toy Fair Everywhere, he may never have met with the retailer. Muderick said he was able to make a connection with one retailer that has around 75 stores but operates in a part of the country that makes it difficult and costly for it to travel to bigger shows. The benefit of the online convention was that it allowed Crazy Aaron's to connect with some retailers that would not have been able to attend some of the bigger physical toy fairs. Virtual toy gatherings like Toy Fair Everywhere, hosted by the Toy Association, have been a way for Muderick and his team to meet potential clients, but "it's no substitute for an in-person show," he said. In-person meetings are essential to Crazy Aaron's, as putting putty in potential sellers hands is a key way of persuading them to purchase the product. "No one knows what is going to happen in the next four weeks, let alone the next four months," Muderick said. Typically, the summer is the time when toy manufacturers and toy sellers meet up at big conventions to hash out deals, check out new products and prepare for the lucrative month of December. Retailers hit hard by the outbreak aren't making the same commitments to purchase toys in bulk ahead of the holiday season. While stores like Target and Walmart were able to remain open, Crazy Aaron's other retail partners were shuttered.Įven with the rise in sales, Crazy Aaron's still faces a difficult road. The company's putty can be found in big-box retailers, mom and pop toy stores, specialty shops and even bookstores. "There were heavy double-digit declines for the revenue of our product." ![]() ![]() "The second half of March, April and into the middle of May was severe," founder and CEO Aaron Muderick said. It had to think fast about its future and make quick decisions about how it would adapt to the new reality. With retail stores shuttered, play dates canceled and schools moving into homes, Crazy Aaron's product sat on shelves, no word of mouth or last-second purchases to lift sales. It's the type of toy that is often tested first, squished in kids' fingers or stretched as wide as it can go between two hands, before it finds its way into parents' carts. And that was just the start of its troubles.Ĭrazy Aaron's Thinking Putty has long been considered an impulse purchase, something consumers pick-up at the last minute before they cross through the checkout lane. On Friday the 13th of March, the company, which specializes in soft, malleable putty, was shutdown, unable to ship or make its own product. Personal Loans for 670 Credit Score or Lower Personal Loans for 580 Credit Score or Lower Best Debt Consolidation Loans for Bad Credit
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